3 Tips to Help Cannabis Retailers Survive the Holiday Rush
Happy Holidaze 🎄🦌
If you’re a cannabis retailer, then you know firsthand the challenges that come with managing a retail business during the holiday season. Dealing with a spike in cannabis sales, larger customer orders, and managing staff can all become overwhelming.
That’s why we’ve compiled our top 3 tips for surviving the holiday rush and making sure your cannabis business is prepared to meet customer demand over this busy period.
Organize Your Inventory Ahead of Time
Making sure you have enough cannabis stock on hand to meet customer demand is essential during the holiday season. It’s important to plan ahead and anticipate what products will be popular leading up to Christmas—that way you can stock up on those items and have them ready when customers come in looking for them. Be sure to also keep an eye on inventory levels throughout the holidays so that you don’t run out of any key items.
Jimmy’s Cannabis Shop uses BudSense to inform their staff and customers on their inventory count
2. Prepare Your Budtenders
Having your staff adequately trained for the holiday rush is essential for managing increased customer demand. Make sure all new staff members are familiar with your products, understand how to use POS systems properly, and know how to handle customer inquiries effectively. It’s also important that they understand your store policies and procedures so that they can help customers quickly and efficiently.
3. Engage Customers Through Marketing & Promotions
Christmas is an ideal time for engaging customers through visually appealing TV marketing menus. Creating Digital marketing signage about special Christmas deals or discounts available in-store helps keep your customers informed about your cannabis products and encourages spending on these products.
Flowertopia uses BudSense’s Marketing Menus to capture the attention of their shoppers.
Plantlife uses BudSense to get their customers excited about what’s on sale and going on in their stores
Although it can be stressful dealing with a surge in cannabis sales during Christmas, there are ways that cannabis retailers can prepare themselves ahead of time so they're ready when holiday shoppers start rolling in! By planning ahead, training staff appropriately, and engaging customers, cannabis retailers will be able to manage their businesses effectively over this busy period while still providing excellent service to their customers!
This Holidaze season, we are beyond thankful for all of our cannabis retail clients who have trusted us as their partners in business growth. As 2023 approaches, we look forward to continuing our work with each one of you as well as meeting many more great clients along the way! Happy Holidays from everyone at BudSense!
