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Cannabis Community Angus Macdonell Cannabis Community Angus Macdonell

Elevated Experiences: Penelope’s Love for Infused Pre-Rolls

Penelope is a discerning cannabis consumer who values infused pre-rolls that offer more than just high THC levels. She seeks out products crafted with premium concentrates like live resin, live rosin, and bubble hash, appreciating the depth of flavor and full-spectrum effects they provide. Transparency is key for her—she wants dispensary menus to clearly list infusion methods so she can make informed choices.

Dispensaries that highlight high-quality infusions and provide clear product details can earn Penelope’s trust and loyalty. The question is: are they ready to meet the expectations of consumers like her?

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Cannabis Community Angus Macdonell Cannabis Community Angus Macdonell

Exploring High-Potency Edibles: Matthew’s Journey

Matthew is an experienced cannabis consumer with a passion for edibles, especially those that push beyond the conventional limits of flavor and potency. Having experienced high-THC edibles in the legacy market, Matthew appreciates the familiarity and potency that these newer regulated market offerings provide. His dedication to exploring innovative products makes him a discerning customer who values both quality and creativity in the cannabis market. Could these high-potency lozenges be the perfect bridge between his past experiences and the present regulated market?

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Cannabis Community Angus Macdonell Cannabis Community Angus Macdonell

Karin’s Path to Calm: The Comfort of CBD Edibles

Karin is a mindful cannabis consumer who values consistency and wellness. Once a week, she enjoys CBD edibles like Wyld Mixed Berry CBD soft chews to enhance her relaxation routine. As a "Loyal Wellness Consumer," Karin seeks products that align with her holistic approach to self-care, focusing on balance and calm over high potency. Dispensaries can connect with customers like her by highlighting wellness-focused products, providing clear information on cannabinoids like CBD, CBN, and CBG, and offering personalized recommendations. But are they ready to support those who view cannabis as a key part of intentional living?

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Cannabis Community Angus Macdonell Cannabis Community Angus Macdonell

Curious and Knowledgeable: The Cannabis Shopper Who Values Quality and Terpene Profiles

Alexzander is a curious cannabis enthusiast who seeks high-quality products with rich terpene profiles. He gravitates toward drinks, vapes, concentrates, and bulk flower, favoring brands like Simply Bare for their organic cultivation and terpene transparency. With a budget of $100 to $250, his quick 5–10 minute visits are all about finding products that deliver a nuanced, elevated experience.

Dispensaries that showcase terpene content and emphasize grow quality can capture Alexzander’s loyalty. The question is: are they ready to help him discover his next favorite product?

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Cannabis Community Angus Macdonell Cannabis Community Angus Macdonell

Julyssa’s Dive into Dabbing: Exploring Potency and Value

Julyssa is a savvy cannabis consumer who loves finding potent concentrates at great prices. Her current favorite is the Dab Lite Baller Jar by Astrolabs, which offers a balanced experience with live rosin and CBD isolate. During her quick 5–10 minute dispensary visits, she’s guided by sale tags, new product labels, and price points.

To keep customers like Julyssa engaged, dispensaries should highlight terpene-rich concentrates and offer product education and value. The question is: can they meet her high expectations for discovery and quality?

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

Keepin’ It Fresh: Michael’s Quest for New Cannabis Finds

Michael is a cannabis enthusiast always on the lookout for the latest products, especially flavor-rich pre-rolls and cannabis drinks. To get the most bang for his buck, he frequents discount shops, enjoying brands like Spinach and Versus for their evolving flavors and quality. As a "Curious Explorer," Michael thrives on discovering new finds without breaking the bank, making flavor variety his top priority. Dispensaries can captivate customers like him by showcasing fresh arrivals and offering personalized recommendations—but will they be able to keep up with his ever-growing curiosity for innovation and taste?

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

Laid-Back and Loyal: The Cannabis Shopper Who Loves to Explore

Curtis is a cannabis shopper who loves to explore at his own pace. His ideal shopping experience? Laid-back, with plenty of space to browse, and helpful budtenders on standby when he needs them. Curtis, like many informed shoppers, relies on accurate, up-to-date information to make smart decisions. Curious how dispensaries can keep loyal customers like Curtis happy? Read on to find out!

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

Quick Stops, Deep Discoveries: A Cannabis Shopper's Adventure to Pop’s Cannabis

Meet Kody, the cannabis enthusiast who’s all about quick stops with deep discoveries. Kody craves detailed product info, including cannabinoids like CBD and CBG, to guide his choices. Kody’s approach reflects a growing trend: cannabis consumers want more than just high THC—they want education. Want to know what truly keeps Kody loyal to his favorite shops? Read on!

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

Beyond the Smoke: The Consumer-Driven Demand for Edibles and Infused Beverages

Jeff is part of a growing wave of cannabis consumers who prefer edibles and infused beverages over traditional smoking. With a focus on personalized service and detailed product info, Jeff leaves feeling satisfied with his choices. But what trends are driving consumers like Jeff, and how can dispensaries better meet their needs? Read on to find out!

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

Tried, Tested, and True: A Consumer’s Journey Through Their Favorite Dispensary

Meet Hunter, the laid-back cannabis shopper who loves a chill, no-pressure dispensary experience. He's all about the loyalty program, earning points and spinning the rewards wheel for fun freebies, but it’s the knowledgeable budtenders who really keep him coming back. He’s always on the lookout for dispensaries that step up their game with detailed menus and eye-catching displays. Read on to discover how dispensaries can elevate the experience for loyal customers like Hunter!

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Cannabis Community Jessica Eren Cannabis Community Jessica Eren

The Fast and Flavorful Experience: Catering to the Modern Vape Consumer

Meet Sally Ann, the ultimate fast-paced, discreet shopper. Sally values quick decisions and minimal interaction. However, outdated menus often leave her frustrated. So, what can dispensaries do to win over consumers like Sally Ann? Read on to discover the key to capturing the loyalty of vape lovers who crave a seamless, self-sufficient shopping experience.

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Cannabis Community David Thomas Cannabis Community David Thomas

“Free the Terps!”: Why Angus Can’t Get Enough of Terpene-Rich Products

This blog introduces Angus, a cannabis connoisseur with a keen eye for quality. As a passionate hash maker and home grower, Angus values cannabis in its purest form and loves exploring the latest products at his local dispensary. He’s willing to spend over $250 a month on premium cannabis, showing that for him, it’s all about finding the best experience, especially when it comes to terpenes. Discover how Angus connects with his favorite budtenders and how his love for top-shelf cannabis drives his purchasing decisions.

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Cannabis Community David Thomas Cannabis Community David Thomas

Meet Shane: The Savvy Shopper Who Balances Value and Variety

Shane is a cannabis enthusiast with a knack for finding the perfect balance between value and variety in his dispensary visits. In this blog, we dive into Shane's smart shopping strategies, how he stretches his budget without sacrificing quality, and his love for discovering new products. Whether you're a seasoned shopper or new to the scene, Shane's approach might just inspire you to find that sweet spot between cost and choice.

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Cannabis Community David Thomas Cannabis Community David Thomas

Why Edible Customers Love Visual Flavors on Dispensary Menus

Ever wonder why some edible customers can't get enough of those colorful, mouthwatering visuals on dispensary menus? Come along and meet Stephanie, a vibrant cannabis connoisseur who finds joy in exploring new flavors through the artful presentation of edibles. From fruity gummies to decadent chocolates, discover how visual appeal enhances her shopping experience and keeps her coming back for more. Dive into the sensory journey that makes these visual flavors irresistible!

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Discover BudSense David Thomas Discover BudSense David Thomas

Managing Digital Cannabis Promotions at Scale

Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.

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Discover BudSense David Thomas Discover BudSense David Thomas

Never Promote Out of Stock Cannabis Products Again

Managing inventory levels in retail cannabis is challenging. Promotions on out-of-stock products frustrate customers and result in lost sales, especially for corporate marketing trying to release promotions promptly. Monitoring in-store inventory isn't always easy, leading to delayed or inaccurate promotions. BudSense’s smart playlists integrate with your inventory system to keep promotions effective and accurate.

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