Beyond the Smoke: The Consumer-Driven Demand for Edibles and Infused Beverages
Jeff is a frequent visitor to dispensaries, spending around 5 minutes per visit and budgeting up to $250 monthly. He consumes cannabis products 2-3 times a week, purchasing edibles and drinks, with his preference being Green Monke THC/CBD infused beverages. Jeff represents a growing trend among cannabis consumers who enjoy the benefits of cannabis without smoking, prioritizing flavor and convenience.
Crafting the Perfect Dispensary Experience
Jeff’s ideal dispensary experience is one where he can find what he’s looking for, supported by knowledgeable and patient budtenders. He values comprehensive information on terpenes and cannabinoids, which are often lacking on menus. Jeff depends on well-informed budtenders to guide him to the latest drinks and edibles, highlight the best deals, and recommend products that align with his preferences. This personalized approach enhances his shopping experience, ensuring he leaves with products that fully meet his expectations.
Aligning with the Trends: How Jeff’s Preferences Reflect the Evolving Cannabis Market
Jeff’s preferences align with emerging trends in the cannabis industry, particularly the increasing popularity of drinks and edibles. As more consumers seek to enjoy the benefits and effects of cannabis without smoking, flavor becomes the key factor in purchasing decisions. Jeff’s curiousity on terpenes and cannabinoids also reflects a shift toward a more educated and discerning consumer base that values detailed product information and the ability to customize their cannabis experience.
Engaging the Modern Cannabis Consumer
To attract consumers like Jeff, dispensaries could enhance their menus by including detailed information about terpenes and cannabinoids - which empowers customers to make informed decisions. Merchandising strategies that highlight new and flavorful edibles and drinks, along with personalized recommendations from knowledgeable budtenders, can maximize Jeff’s experience and basket size. By gently guiding Jeff through different consumption options and offering insights of cannabis products, dispensaries can foster a deeper understanding and appreciation of cannabis derived products, encouraging him to explore and expand his preferences over time.
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Michael is a cannabis enthusiast always on the lookout for the latest products, especially flavor-rich pre-rolls and cannabis drinks. To get the most bang for his buck, he frequents discount shops, enjoying brands like Spinach and Versus for their evolving flavors and quality. As a "Curious Explorer," Michael thrives on discovering new finds without breaking the bank, making flavor variety his top priority. Dispensaries can captivate customers like him by showcasing fresh arrivals and offering personalized recommendations—but will they be able to keep up with his ever-growing curiosity for innovation and taste?