Curtis is a cannabis shopper who loves to explore at his own pace. His ideal shopping experience? Laid-back, with plenty of space to browse, and helpful budtenders on standby when he needs them. Curtis, like many informed shoppers, relies on accurate, up-to-date information to make smart decisions. Curious how dispensaries can keep loyal customers like Curtis happy? Read on to find out!

Jeff is part of a growing wave of cannabis consumers who prefer edibles and infused beverages over traditional smoking. With a focus on personalized service and detailed product info, Jeff leaves feeling satisfied with his choices. But what trends are driving consumers like Jeff, and how can dispensaries better meet their needs? Read on to find out!

Meet Hunter, the laid-back cannabis shopper who loves a chill, no-pressure dispensary experience. He's all about the loyalty program, earning points and spinning the rewards wheel for fun freebies, but it’s the knowledgeable budtenders who really keep him coming back. He’s always on the lookout for dispensaries that step up their game with detailed menus and eye-catching displays. Read on to discover how dispensaries can elevate the experience for loyal customers like Hunter!

Meet Sally Ann, the ultimate fast-paced, discreet shopper. Sally values quick decisions and minimal interaction. However, outdated menus often leave her frustrated. So, what can dispensaries do to win over consumers like Sally Ann? Read on to discover the key to capturing the loyalty of vape lovers who crave a seamless, self-sufficient shopping experience.

This blog explores how Scott’s shopping preferences reflect broader industry trends, emphasizing the need for dispensaries to provide comprehensive product information beyond THC content. Discover how detailed menus and merchandising strategies can enhance the shopping experience for knowledgeable consumers like Scott.

This blog introduces Angus, a cannabis connoisseur with a keen eye for quality. As a passionate hash maker and home grower, Angus values cannabis in its purest form and loves exploring the latest products at his local dispensary. He’s willing to spend over $250 a month on premium cannabis, showing that for him, it’s all about finding the best experience, especially when it comes to terpenes. Discover how Angus connects with his favorite budtenders and how his love for top-shelf cannabis drives his purchasing decisions.

Imagine THC as a bus, navigating the bloodstream towards the brain, and terpenes as the bus stops, guiding the journey and determining the destinations within the brain where THC will exert its effects.

You’re not going to remember the scientific jibber-jabber behind your favorite terpene profiles. The future of cannabis retail will distill that info into an intuitive visual language.

Who doesn’t love pie strains? Born from a lineage of taste-focused breeding, these strains encapsulate the art and science of cannabis cultivation, blending iconic genetics with a gourmet twist.

How has humanity’s understanding of terpenes evolved over time? Read on to find out.

Known for its potent sedative effects and a terpene profile as rich as its history, the Afghani Indica is a pure Indica that has contributed its robust genetics to countless hybrids.

Originating from the fertile minds of California's most innovative breeders, Runtz is a testament to the creativity and passion that drives the modern cannabis industry.

The singular focus on THC content on most dispensary menus has profound implications for consumer behavior—potentially narrowing the vast spectrum of cannabis experiences to a mere pursuit of potency.

Unlike the hybrid strains that dominate today's market, landrace strains offer a window into the past of cannabis culture, along with simpler, more direct terpene profiles that speak volumes about their origins.

The emergence of the Cookie Jar strain the early 2010s in California marked a new era in cannabis breeding and consumption—setting new standards for flavor, potency, and genetic quality.

A sweet, earthy aroma with hints of vanilla… that’s got to be Wedding Cake. Or is it Pink Cookies? Either way, absolute perfection.

The inclusion of total terpene content on dispensary menus could revolutionize consumer purchasing behavior, fostering a more informed, diverse, and satisfying shopping experience.

Thanks to the TTC Solution, consumers can now rely on a single metric that encapsulates the essence of a strain's terpene profile.

Not everyone is an expert on Mary Jane—the more casual cannabis user may be intimidated by the discussion of terpenes. Total Terpene Content (TTC) is here to make everything simple.

Today, the cannabis community is blessed with strains that offer a nuanced spectrum of effects, flavors, and aromas.