Retaining Cannabis Connoisseurs with Quality & Care
Scott’s Ideal Cannabis Shopping Experience: Quick, Quality-Focused, and Full of Terps!
Meet Scott, a knowledgeable cannabis enthusiast who values efficiency and high-quality products. Shopping a couple times a month with a budget ranging from $100 to $250, His goal? To get in and out of the store quickly, fully stocked with his favorite flower and pre-rolls. While he utilizes store menus, Scott often relies on budtenders for detailed product information, particularly terpene profiles that are often missing from menus. He prefers transparency and seeks flower that is sticky, aromatic, and ideally grown in living soil.
Why Scott Chooses The Green Moon: Quality and Knowledge at the Core
Scott is a loyal customer at The Green Moon, a Saskatoon dispensary that excels in offering quality products and knowledgeable staff. What sets The Green Moon apart is the team’s in-depth understanding of their inventory. Scott values the dispensary's focus on curating high-quality products rather than chasing high THC numbers. His go-to purchase is based on total terpene content and the overall quality of the flower.
How Cannabis Connoisseurs Fit Into Industry Trends
Scott represents a growing segment of consumers who are looking for more than just THC content when purchasing cannabis. An increasing number of customers find themselves in the cyclone of “THC tunnel vision,” due to the lack of other accessible product information. When dispensaries offer more information on products—such as terpene percentages and detailed cannabinoid profiles—it helps shape more informed purchasing decisions. Scott's preferences mirror the larger shift toward transparency in labeling, and his interest in sustainable practices, like living soil cultivation, is gaining traction among cannabis enthusiasts. As an experienced consumer, Scott doesn’t need flashy marketing; he needs reliable, knowledgeable service and products that meet his high standards.
How Menus and Merchandising Can Enhance Scott’s Shopping Experience
For consumers like Scott, dispensary menus and merchandising strategies can make all the difference. Providing detailed product descriptions that highlight terpenes and cannabinoid profiles, in addition to THC content, can help capture his attention and foster loyalty as a customer who appreciates quality. Displaying curated information on strain quality, growing practices, and even offering tasting notes can subtly guide Scott toward exploring new products. By updating menus to include more comprehensive data on cannabinoids and terpenes, dispensaries can offer Scott the information he craves, building trust and encouraging repeat visits. Over time, this kind of targeted merchandising will expand Scott’s cannabis knowledge, enhancing his overall experience.
Elevating Scott’s Dispensary Experience with Simple, Flavorful Solutions
Scott’s ideal shopping experience revolves around efficiency, quality, and knowledgeable service. Dispensaries aiming to attract consumers like him should focus on offering clear, transparent product information that goes beyond THC content. The Green Moon has earned Scott’s loyalty through its expert curation and service, however, there’s always room to enhance his experience further. Menus that highlight terpene percentages, detailed cannabinoid profiles, and growing practices can help Scott continue his cannabis journey with confidence.
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Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.