“Free the Terps!”: Why Angus Can’t Get Enough of Terpene-Rich Products
Angus Knows What He Wants and Isn’t Afraid to Pay for Quality
Meet Angus, the self-proclaimed “hash head” who’s passionate about cannabis in its purest forms. If there’s one thing Angus would shout from the mountaintops, it’s “Free the terps!” Deeply knowledgeable about cannabis, Angus grows his own plants and makes his own hash. He visits his favorite dispensary once or twice a month, where he loves to hang out and chat with the budtenders about the latest and greatest products in stock. Always on the lookout for the best of the best, Angus isn’t shy about spending his $250+ monthly budget on top-tier products.
Sauce Rosin Labs: The Canadian Producer to Watch
When Angus walks into the dispensary, he’s not just looking for a quick purchase—he’s looking for an experience. He enjoys learning about the newest, highest-quality products and discussing the finer points of cannabis with knowledgeable budtenders. Lately, he’s been obsessed with Sauce Rosin Labs, particularly their Grease Bucket strain. The rich terpene profile and top-tier quality have earned it a special place in Angus’s stash.
Angus is also vocal about his desire to see terpenes highlighted more prominently on dispensary menus. For him, terpenes are where the magic happens, and he believes showcasing them is key to understanding and appreciating the full cannabis experience.
Stock Quality Products Consistently and Quality Forward Customers Will Find You
Angus represents a growing segment of cannabis consumers who are highly educated about the plant and its nuances. These consumers aren’t solely focused on THC content; instead, they appreciate the complexity of cannabis, particularly the role terpenes play in flavor, aroma, and overall effects. Angus’s preference for high-quality, terpene-rich products like those from Sauce Rosin Labs is indicative of a broader trend where informed consumers are willing to pay a premium for a superior experience.
This is the 80/20 principle at work. While many customers might purchase edibles or budget pre-rolls, it’s loyal, big-budget customers like Angus who move the needle—representing the 20% that account for 80% of revenue with their taste for quality.
Terpene Menu and Merchandising Strategies
To speak directly to customers like Angus, dispensaries can enhance their menus by prominently featuring terpene information. One effective strategy is to use visual cues—such as emojis like a banana, cherries, or candy—that quickly communicate the dominant terpenes in each product. This visual approach not only makes it easier for customers like Angus to find what they’re looking for, but it also helps less experienced consumers explore products beyond just THC levels.
Another powerful tool is displaying total terpene content. This metric is straightforward, allowing customers to compare products easily and make more informed decisions. For connoisseurs like Angus, it provides a quick snapshot of a product’s complexity and potential effects. For other customers, it’s an accessible way to start understanding and appreciating the importance of terpenes in their cannabis experience.
BudSense is ahead of the curve with these features, offering dispensaries the ability to showcase terpenes visually on their menus. Additionally, BudSense will soon launch an automated functionality to include total terpene content, making it even easier for consumers to discover the products that best match their preferences.
By incorporating terpene information into your menu strategy, you’re not only catering to enthusiasts like Angus but also guiding all your customers towards a richer, more informed cannabis experience. This approach not only enhances customer satisfaction but also encourages larger basket sizes, as consumers feel more confident in exploring a variety of products that align with their tastes and preferences.
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Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.