Meet Shane: The Savvy Shopper Who Balances Value and Variety
Daily Consumers Typically Know What They Like
Shane is a typical daily cannabis consumer who shops a couple of times a month at his favorite dispensary. For Shane, cannabis isn't just a product—it's a part of his daily routine. He’s a smart shopper who knows how to get the best bang for his buck with bulk flower while still exploring the latest strains that catch his eye.
Shane’s routine is flower-based, and he often adds pre-rolls to his typical dried flower purchases for their convenience. For those times when he’s on the go or just wants the convenience of a ready-to-smoke option, pre-rolls are his go-to. They fit perfectly into his busy lifestyle, providing a quick and easy way to enjoy his favorite strains.
Farmer Jane - The Go-To Dispensary for Many
When Shane visits Farmer Jane, he’s on a mission. He typically splits his purchases between bulk flower and eighths. Bulk flower gives him the value he needs for his daily consumption, ensuring he’s always stocked up without breaking the bank. But Shane isn’t just about saving money—he’s also about discovery. That’s where eighths come in, allowing him to explore new strains and flavors that keep his experience fresh.
Shane keeps coming back to Farmer Jane for more than just the product selection. The friendly budtenders and welcoming environment make every visit a pleasure. The team at Farmer Jane knows Shane by name and always takes the time to chat with him about new strains and products, making his shopping experience both personal and enjoyable.
The Importance of Pricing Information and Building Customer Trust
While Shane loves shopping at Farmer Jane, there’s one thing he wishes more stores would do—provide clear price-per-gram information on their menus, especially for bulk flower. He’s seen this feature at a few stores and finds it incredibly helpful in making informed purchasing decisions. Knowing the price per gram allows Shane to compare options easily and ensures he’s getting the best value for his money.
Bulk Flower Price Per Gram Can Easily Be Added to Menus
BudSense understands how valuable pricing information is for customers like Shane. That’s why our menu solutions include a feature that automatically generates menus with a price-per-gram column as needed. This allows dispensaries to provide their customers with the detailed pricing information they need to make smarter purchasing decisions. With BudSense, stores can ensure that their customers, like Shane, have all the information they need at their fingertips.
For customers like Shane, the right combination of value, variety, and convenience is key. By offering detailed pricing information, such as price per gram, and creating a welcoming environment, dispensaries can ensure that customers leave satisfied every time. With BudSense’s menu features, stores can easily meet these needs, helping customers like Shane make the most out of every visit.
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Learn more about BudSense
Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.