Why Dispensary Digital Promotions are Made Easy with Smart Playlists
Over 80% of BudSense customers come to us after they’ve tried another digital signage solution. Why? Because the previous solution wasn’t purpose-built for dispensaries; they didn’t have the subtle understanding of what features make digital promotion run smoothly in retail cannabis.
Most digital signage companies are trying to get a piece of the growing cannabis industry, and we don’t blame them. But the reality is that you can’t be great at everything, and oftentimes generic digital signage solutions just don’t cut it.
BudSense was built for cannabis retailers by cannabis retailers - we’ve been in your shoes, and our only goal is to make the best merchandising tools we can to help your business succeed.
So what does this mean for digital promotions? Enter smart playlists.
Smart Playlists Help Take the Stress Out of Digital Promotion Management
Managing digital promotions in a dispensary can be a complex and time-consuming task. From updating product information to scheduling promotions, the process requires precision and efficiency. This is where BudSense’s smart playlists shine. Smart playlists allow you to build playlists from digital assets and assign them to products or groups of products.
Display management allows you to schedule and organize your promotions based on various criteria such as time of day and day of the week. This automation reduces the workload on your staff and ensures that your promotions are always timely and relevant, driving sales and enhancing the customer experience.
Creating New Smart Playlists
Setting up new smart playlists with BudSense is straightforward and user-friendly. You can create new playlists by uploading digital assets and assigning them to a product or groups of products.
For example, when you have a brand promotion you can assign it to an entire brand group of products. Or if you have a single product promotion you can assign it to a single product.
The smart playlist uses our smart filter system to allow endless flexibility on product assignment.
Ensure Products Don’t Go Out of Stock
One of the biggest challenges in retail cannabis is managing inventory levels. Running promotions on products that are out of stock can frustrate customers and lead to lost sales. BudSense’s smart playlists help mitigate this risk by integrating with your inventory management system.
When a product is unavailable, the smart playlist automatically removes that product from the playlist temporarily until it is back in stock, ensuring that your promotions remain effective and accurate. This dynamic adjustment helps maintain customer satisfaction and optimizes your promotional efforts.
Managing Promotions at Scale with Templates
For dispensaries with multiple locations, managing promotions at scale can be particularly challenging. BudSense’s smart playlists include powerful template features that make it easy to deploy promotions across multiple stores. You can create a global promotional template or customize it for each location, ensuring consistency while allowing for local variations.
Templates enable you to make updates in one place and push them out across all your stores, saving time and ensuring uniformity. This is particularly useful for national promotions, brand campaigns, or seasonal offers. With BudSense, you can efficiently manage large-scale promotional strategies without getting bogged down in the details.
A significant benefit of using templates at scale is managing inventory availability across multiple locations. You can plan out your global corporate promotions without worrying about what’s in stock at which locations because after you set up a smart playlist it takes care of the rest. Only products that are in stock will be shown at each location.
Run Smart Digital Promotions with BudSense
BudSense’s smart playlists are a game-changer for dispensary digital promotions. By automating the scheduling and management of your promotions, they take the stress out of digital signage and ensure that your customers always see the most relevant and timely offers. With features designed specifically for the cannabis industry, BudSense helps you maximize your promotional impact, keep your inventory in check, and manage your marketing efforts at scale. Experience the difference with BudSense and take your dispensary’s digital promotions to the next level.
Learn More about BudSense
Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.