How to Build a Pre-Roll Cannabis Menu
Let's venture into the wonderful world of pre-rolls, those ready-to-smoke cannabis joints that have taken the cannabis industry by storm. These babies are like the rock stars of the cannabis world, making up a whopping 24.1% of cannabis sales in Canada in 2022. Talk about being in high demand!
Pre-Roll Menu Magic: What to Display
When it comes to pre-roll menus, they serve as a valuable tool for dispensaries to showcase their pre-roll offerings and provide essential information to customers. A well-designed pre-roll menu can help customers make informed decisions and enhance their overall experience.
Here are some key points to consider:
Pre-Roll Varieties
Pre-roll menus showcase a variety of strains, from indica to sativa to hybrids. Each strain brings its own unique effects, flavors, and aromas, and highlighting this on your menus helps customers find the perfect pre-roll that matches their preferences and desired experience.
Cannabinoids- THC, CBD, & More
Showing the THC and CBD percentages, as well as other secondary cannabinoids, is crucial for customers. It helps them gauge potency and effects, so they can choose the perfect pre-roll for their needs and tolerance.
Package Sizes & Pre-Roll Weight
Pre-roll menus should specify the available sizes, such as single pre-rolls, packs of three, or larger quantities. This allows customers to choose the quantity that suits their needs and preferences.
Pre-Roll sizes are typically 0.5g or 1g with all sorts of pack size combinations. You even see some alternate sizes like 0.33g or 0.25g, typically called dog walkers. Normal pack sizes are 1, 2, or 3. But there are often larger pack sizes of 5, 10, 12, or even more.
Flavor and Terpenes
Make your customer's mouths water! Pre-roll menus can highlight each strain's flavour profiles, giving customers an idea of the taste and aroma they can expect. Whether it's earthy, fruity, or skunky, these descriptions help customers select pre-rolls that align with their flavor preferences. On the menu pictured, our client showcased flavours using BudSense’s Badges feature.
Infused & Other Unique Characteristics
If there are any unique features or characteristics of specific pre-rolls, such as infused joints or special rolling techniques, make sure to highlight them on the menu. These special offerings can be attractive to customers seeking something different or more specialized.
Infused pre-rolls have been dominating retail cannabis lately and deserve attention on your shelves. Infused pre-rolls accounted for over 40% of pre-roll in the US last year.
Price Clarity is Key!
Oftentimes customers can be confused about what is in stock in a cannabis store if there is no active price on the promotion. Clearly displaying the prices of each pre-roll or pack is essential for transparency and ease of decision-making. Customers appreciate having clear pricing information readily available to compare options and make informed purchasing choices.
Sort Like a Boss! Organizing Pre-Roll Extravaganza
It's important to understand your customer. What do they want to see at the top of your menu? Do you serve value customers? Maybe sort by lowest price first, or maybe THC. Do you have a high-end customer base? Maybe sort by highest price first. Do you have a long list of products? Sorting alphabetically by cultivator might be your best bet.
With BudSense, you have all the flexibility you need to make sure your menus are tuned and optimized to your dispensary's needs, and sorting is just the beginning.
Pre - Roll Merchandising Ideas
There are a lot of different ways to merchandise pre-rolls. One of our favorites is a well-placed acrylic stand-up at the checkout. Pre-Roll customers value convenience, so putting a menu offering right at the till is a great way to streamline a pre-roll customer experience.
Digital menus are always helpful, but be careful about the viewing distance, and if your screens are scrolling too much, it can frustrate potential customers.
Other ideas to consider are print cards or digital playlists. These are both fantastic tools to highlight sales, new drops, or promos of certain skus you would like to highlight.
A visually appealing and well-organized pre-roll menu is essential to catch the attention of customers. Utilize high-quality images, attractive fonts, and easy-to-read sections to create an engaging and informative menu.
Rolling it up…
In conclusion, pre-roll menus play a vital role in showcasing and providing essential information about pre-rolled cannabis joints. By including strain variety, THC and CBD content, flavor profiles, size options, special features, and pricing, dispensaries can effectively guide customers in their pre-roll selection process. A well-designed pre-roll menu enhances customer experience and helps them find the perfect pre-roll to enjoy their cannabis journey.
How do I learn more about BudSense?
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Learn more about BudSense
Cannabis marketers face the challenge of rapidly changing inventory. By the time a campaign is ready, the product may be out of stock. Deploying promotions across multiple locations with different inventory levels complicates this further. Promotions might appear in stores that never received the product or stay active after it's sold out.