3 Reasons Why Your Merchandising Should Include Product Descriptions
As a cannabis retailer, you want to keep your customers in the know about the products that you offer.
By adding product descriptions to your cannabis merchandising, you can educate your customers on the benefits of each product, and increase sales by helping shoppers make educated decisions.
Let’s delve into all the details of why product descriptions are so important and how they boost sales! Here are 3 reasons why your dispensary should include product descriptions in your cannabis merchandising.
BudSense Product Cards
Product Descriptions Give Shoppers all the Information They Need
Adding product descriptions to your cannabis merchandising is key for informing shoppers about the products they are considering. Customers often come into cannabis dispensaries with little knowledge of what type of strain or concentrate would best meet their needs. If you provide them with useful and accurate information about each product, it will help them make a more informed decision.
BudSense Digital Signage
2. Product Descriptions Help Connect the Cultivator to the End Consumer
By providing detailed and accurate information about your products, Cultivators and Licenced Producers are able to communicate product information and selling features directly to the consumer.
BudSense Product Cards
3. Product Descriptions Make Shopping Easy
When customers are provided with detailed product descriptions, shopping becomes easier for everyone involved—customers don't have to guess what something is or ask budtenders for help; budtenders don't have to spend time answering questions about every single item, owners don't have to worry about customers choosing items that aren't right for them. Additionally, having detailed product descriptions help customers compare different products side-by-side so that they can make an informed decision based on their own preferences and needs.
Adding product descriptions to your cannabis merchandising is a great way to keep customers informed and engaged while also boosting sales. Detailed descriptions give shoppers all of the information they need in order for them to make an educated decision on which type of strain or concentrate they should buy while also making it easy for them to find what they're looking for without spending too much time searching around or asking questions.
Providing extra information makes shopping easier for everyone involved—customers get all of the info they need without having to guess or ask questions; Budtenders don’t have as many interruptions, and owners benefit from increased sales thanks to well-informed shoppers who can quickly identify which items are right for them. Product descriptions can make a real difference when it comes to customer satisfaction—give it a try today!
