Streamlining Newsletter Communication for Varied Customer Types

In the dynamic landscape of cannabis retail, catering to diverse customer preferences is paramount. To ensure that your top 20% customers receive tailored information that resonates with their unique interests, it's essential to simplify your newsletter communication. By categorizing them into one or two contact groups based on their preferences, you can guarantee that each segment receives content that aligns with their specific needs.

Group 1 - The High-Volume Enthusiasts and Savvy Shoppers

This group includes high-volume customers and value-conscious shoppers who frequent your dispensary.

Highlight bulk purchase discounts and loyalty rewards programs.
Showcase new arrivals and limited-time promotions for those seeking value.

Communication Strategy:

Keep messages concise and focused on offers and incentives.
Emphasize the savings and value they can gain from their purchases.

Group 2 - The Discerning Connoisseurs, Local Aficionados, and Trendsetters

This group comprises cannabis connoisseurs, local product enthusiasts, and trendsetters always on the lookout for premium and unique offerings.

Feature premium strains and products with high THC content for connoisseurs.
Highlight locally-sourced or small-batch products for local aficionados.
Provide early access or exclusive previews of new and innovative products for trendsetters.

Communication Strategy:

Craft detailed, informative content to cater to their sophisticated tastes.
Emphasize the quality, uniqueness, and origin of products.
By simplifying your newsletter communication into these two distinct groups, you can ensure that your top 20% customers receive information that directly aligns with their preferences. This streamlined approach not only keeps them engaged but also strengthens their loyalty, ultimately contributing to the continued success of your cannabis retail business.

How do you decide what customers go on which mailing list?

Keeping it simple is key. When a customer is checking out, you can ask them a straightforward question:

"Would you prefer to receive our newsletter tailored for great deals, or one focused on premium products and exclusive releases, or both?"

This way, the customer can quickly choose the newsletter that aligns with their interests without any hassle.

When in doubt add your customers to both lists

In the spirit of accommodating a wide range of customer preferences, a simple yet effective approach is to offer inclusion on both mailing lists. This allows customers to receive a broader spectrum of updates and offerings. If ever their interests shift, they can easily unsubscribe from the list that no longer aligns with their preferences. This way, we ensure that every valued customer remains informed and engaged, enjoying a tailored experience that suits their evolving needs.

This seems like a lot of work. How do you possibly keep up with sending weekly newsletters?

To streamline your newsletter communication and ensure each customer receives the content they crave, consider leveraging BudSense's innovative newsletter wizard.

This powerful tool empowers you to set up smart filters that automatically curate lists of deals, high THC products, or premium selections. The wizard then seamlessly exports your creatively designed content, complete with pricing, cannabinoid information, and product details. With this convenient weekly export, all that's left for you to do is integrate it into each newsletter. This time-saving feature allows you to effortlessly provide your customers with tailored updates, enhancing their experience and strengthening their loyalty to your dispensary.

We’ve put together an example of how you can use smart filters for the two groups we discussed above so you can always have automated product lists and graphics ready to go for your newsletter. Take advantage of BudSense’s newsletter wizard and complete your newsletter in 15 minutes or less!