While some industries might get away with obscure pricing strategies, in cannabis retail, where the market is relatively young and highly competitive, clear and accessible pricing is paramount for attracting and retaining customers.

One of the most effective ways to enhance customer comfort is by ensuring transparent pricing across all product displays and points of sale.

It is a necessity for cannabis retailers to integrate clear pricing into their promotional strategies. After all, consumers spend 35 percent more time browsing and contemplating purchases when a promotion has visible pricing.