Understanding Your Top 20% Customers: Preferences and Consumption Habits

In the realm of cannabis retail, a vital 20% of customers wield significant influence, contributing to a substantial portion of revenue. To maximize their experience and cater to their unique preferences, it's crucial to delve into their consumption habits, identify if they lean towards high volume or premium purchases, and discern their preferences for factors like THC levels, local products, new arrivals, or discounted offerings. Let's break down the types of customers within this valuable segment.

High-Volume Enthusiasts

These customers are characterized by their frequent visits and substantial purchases. They are dedicated to their cannabis routines and often seek products that offer consistency and reliability.

Preferences:

Product Consistency: They appreciate products with reliable effects and consistent quality.

Bulk Purchases: They might prefer larger quantities to ensure they have a steady supply.

Value for Money: Look for deals and loyalty programs that offer them value with their frequent purchases.

Discerning Connoisseurs

Connoisseurs are passionate about cannabis and often have a refined taste for premium products. They value quality, unique strains, and an exceptional experience.

Preferences:

High THC Content: They tend to gravitate towards products with higher THC levels for a potent experience.

Exotic Strains: They appreciate unique and hard-to-find strains with distinct flavors and effects.

Artisanal Brands: They are likely to show interest in boutique or craft cannabis brands known for their exceptional quality.

Local Aficionados

Local enthusiasts prioritize supporting their community and seek out products that are sourced or produced locally. They value knowing where their cannabis comes from.

Preferences:

Locally Sourced: They prefer products from local growers or producers, valuing the connection to their community.

Small-Batch Productions: They might appreciate products from small, local operations known for their attention to detail and quality.

Community Engagement: They might engage more with dispensaries that actively support local causes or initiatives.

Trendsetters and Early Adopters

These customers are always on the lookout for the latest and greatest in the cannabis industry. They enjoy being among the first to try new products.

Preferences:

New Arrivals: They are interested in the latest product releases and enjoy being ahead of the curve.

Innovative Formats: They might be open to trying new consumption methods or innovative product formats.

Exclusive Previews: Offering them exclusive access to pre-release products or limited-time offers can be particularly appealing.

Savvy Shoppers

These customers are value-conscious and look for opportunities to save. They appreciate deals, discounts, and promotions.

Preferences:

Sale Products: They are likely to be drawn to discounted items and promotions.

Bundle Deals: They might be interested in package deals or bundles that offer added value.

Loyalty Programs: Rewards and loyalty programs can resonate with these customers, as they appreciate being recognized for their continued patronage.

Understanding these customer types within the top 20% segment empowers dispensaries to tailor their offerings and engagement strategies. By recognizing and catering to their unique preferences and consumption habits, you can strengthen their loyalty and ensure they continue to be a cornerstone of your revenue stream.

So many customer types, how do you possibly communicate to them all with the info they crave on newsletters.

Discover a simplified approach to newsletter communication for diverse customer types in the cannabis retail industry. By categorizing them into two focused groups based on their preferences, you can ensure each segment receives tailored content that resonates with their unique interests. Learn how to effectively engage and inform your top 20% customers here.