How The Weed Store Attracts Value Cannabis Consumers With Unit Pricing
Did you know?
78% of packaged goods consumers use unit pricing when making purchasing decisions
Consumer demands are changing. Consumers expect more information than they’re currently getting. If you’re not modifying your cannabis menus to attract different consumer groups you’re going to be left behind.
Often cannabis menus are similar for all product categories
So many opportunities for product marketing
In our experience, cannabis dispensaries use the same format for all product categories. This menu set-up gets the job done, but it leaves out so many opportunities for product marketing. We know effective merchandising drives revenue and with an emerging industry where the rules aren’t written yet - like cannabis, the opportunities for improvement are endless.
Using generic menus can create a challenge when trying to emphasize certain category features. Unit pricing is a good example of this.
In this blog, we’re going to talk about the effective merchandising strategy of menu customization and the ability to show unit pricing to influence customers’ cannabis purchasing decisions.
Go Deeper. Customize your menus to showcase product categories
Different product categories have different merchandising needs.
When it comes to bulk flower, nothing says value like price per gram.
Consumers can now see the dollar amount they pay per cannabis gram
Each cannabis category; such as edibles, flower, vapes, oils, pre-rolls, has something unique to offer.
The way you communicate to consumers about products should be purposeful and customized specifically for each product category. For example, when talking to customers about bulk flower offerings, it is important to highlight the product’s price and quantity.
Each cannabis category has unique merchandising needs 🍹🍫🛢️🌿😮💨
Different consumers have different merchandising needs.
Each consumer has different shopping habits, styles, and unique needs when looking to make a purchase from your store. For example, a customer shopping for edibles wants to know the flavor options between the different products. They want to get a scene of the taste and color of what they will be consuming. On the other hand, a customer shopping for bulk flower is typically scanning the cannabis menu looking to find products with higher value. They want the best bang for their buck.
Each cannabis consumer is unique and has unique needs
Bulk Flower & Price Per Gram
Customers crave transparency. When it comes to bulk flower, nothing says value like price per gram.
Communicating the price per gram on your BudSense product menu will allow value customers to make quick and easy purchasing decisions. Your customers will leave your store feeling informed and satisfied.
Why unit pricing on your dispensary menu will boost sales
Unit pricing has been around since the early 1970’s, growing out of the “truth-in-labeling” era. It was around this time when consumers shifted to actively seeking more information about what they were buying in order to make informed purchasing decisions.
According to The Food Market Institute Association (FMI), “78% of consumers use unit pricing when making purchasing decisions.”
Give customers what they want - value driven unit pricing on bulk purchases.
Merchandising items for sale using price per unit encourages price comparisons among similar products in different sized packaging and brands. We see this in food price labels in the grocery store and commonly throughout other traditional packaged goods. There’s no reason why we can’t create the same success in Cannabis.
31% of Wiser’s survey participants rated price comparison as the most important aspect of their shopping experience.
Customers crave transparency to make informed purchasing decisions 🌿
By using unit pricing on your bulk flower menu, customers can quickly make value-based decisions instead of clunky package pricing, sizes, and mental math. Make it easy and transparent and give customers what they want - value driven unit pricing on bulk purchases.
Along with price per unit, BudSense also recommends displaying general product information such as the product name, brand, classification, and size. Additional information that can be displayed for all or some product categories includes cannabinoid percentages, total terpenes, individual terpenes, and effects or tasting notes.
A well-thought-out merchandising strategy considers all product display options and product categories and ensures the merchandising choices made reflect the consumer needs and product category attributes.
Ghost Drops inspired cannabis menu 👻
What the Weed Store is saying about their BudSense bulk flower menu
The Weed Store is a dispensary located in Regina, Saskatchewan. They’re known for having the “cheapest weed in the city”. Since value is so important to their brand and customers, BudSense suggested they use unit pricing on their bulk flower menu.
Since they know their customers are price conscious and seek to find the best bud for their buck, they not only agreed but also decided to use price per unit on pre-rolls and their other flower menus! This is a fantastic example of how your brand story, customers’ needs, and merchandising can align. Unit pricing isn’t necessarily the right display option for all menus and all dispensaries but when you’re a value-driven brand and your customers crave transparent value it just makes sense to utilize unit pricing wherever possible.
“The cheapest weed in the city”
How to set up unit pricing on your dispensary menu
BudSense offers menu flexibility not found anywhere else. With BudSense you have full control of your menus. You can try ideas, modify existing menus, and make new menus all from the dashboard.
This flexibility extends to unit pricing. With BudSense’s guidance, your menus will be tuned up in no time.
We hope this blog gets you excited and thinking about all the ways you can merchandise your store to meet the needs of each product category.
How do I learn more about BudSense?
Great Question! Book a demo today to learn more about how BudSense can enhance your cannabis dispensary!
