Impulse Purchasing: Why Cannabis Flyers are Essential in Cannabis Retail
impulse purchases are key to boosting your bottom line
It's no secret that merchandising plays a huge role in what sells in cannabis retail. From seasonal displays to eye-catching digital signage, cannabis retailers rely on marketing and visual merchandising to increase sales. In the cannabis industry, where product offerings are ever-changing and new cannabis products are constantly hitting the shelves, it's especially important for retailers to have a flexible, easy-to-use point-of-sale marketing solution that can keep up with the pace of change. Enter Cannabis Flyer.
According to Shopify, impulse buying accounts for between 40% and 80% of purchases.
Cannabis Flyer
When you walk into a cannabis dispensary, the first thing you'll likely see is a Cannabis Flyer advertising the latest deals. Although some people may dismiss flyers as being irrelevant, they can actually be a powerful marketing tool for dispensaries.
Small paper menus, or cannabis flyers, are an essential tool for boosting sales in cannabis retail. Here's why:
They're easy to change. Small paper menus can be quickly and easily updated to reflect changes in your product offerings, meaning you can always be sure your customers are seeing the most up-to-date information. This is especially important in the cannabis industry, where new products are constantly being released.
They're impulse purchases. Cannabis paper menus are often placed near the point of sale, which makes them prime real estate for impulse purchases. If a customer sees something they like on the menu, they're more likely to add it to their basket even if they weren't planning on buying it originally.
They're flexible. Unlike larger print materials like posters or table tents, small paper menus can be easily repositioned to take advantage of high-traffic areas or promote Daily Deal, New Drops, Sales, and Top Sellers.
In short, small paper menus are an essential tool for any cannabis retail operation. They're easy to change, impulse purchases are more likely, and they're highly flexible. So if you haven't already incorporated them into your point-of-sale marketing strategy, now is the time!
For just a dollar a day, your dispensary can use Cannabis Flyer to make selling weed easy. You can persuade cannabis customers towards buying specific products and increase your dispensary sales.
If you’d like some help configuring your Cannabis Flyer, or are looking to have Cannabis Flyers in your dispensary, as always you can reach out to our live support or schedule a video call or demo. We’re here to help!
