Labels, "Capture the Most Attention on Menus”

Retail cannabis is competitive. Leaning into visual merchandising helps create the shopping experience that cannabis customers expect and help blow past the competition.

However, balancing product promoting, product information, space, and customer expectations can be challenging. 

In this blog, we'll explore one of the most effective, concise and enjoyable tools used in merchandising.

Our retailers call it the tool that “captures the most attention on our menus” and we call it “Labels".

Use ‘Sale’ and ‘Low Stock’ Labels to move products and get them out the door!

 

What are Labels? 

Labels are small tags that can be placed alongside products. They are a unique and effective way to capture customer’s attention. These tags can draw attention to specific products, making it easier for customers to find exactly what they're looking for. Not only do Labels help shoppers navigate menus quickly, but they also are highly informative.

Use Labels as visual cues to share product information

 

Unlock A New Level Of Engagement On Your Cannabis Menus

Increase Engagement

Labels increase customer engagement when placed on cannabis menus. By making it easier for customers to find what they’re looking for, customer will be more likely to explore the different products on your menu. This can lead to increased sales as customers explore and discover new products they may not have known about before.

But don’t take our word for it.


Hear from real retailers getting real results.

“The first thing customers notice on menus is the symbols and the tags that we’ve been using. We started using the fire icon to say if the product is fire or not and the customers always gravitate towards that product.”

- Luke Gillespie, The Weed Store

“Labels capture the most attention on menus. Since it’s the only real splash of color people are really drawn to those first.”

- Taylor Bates, Farmer Jane Cannabis Co.

 

Sale

Capture the attention of your customers bright red sales tags

 

Visual Cues for Shopping

Labels on cannabis menus act as visual cues for shoppers to help them make purchasing decisions. They provide more information about inventory that are easy-to-understand and absorb. 

Labels can be used to show: 

  • Sale

  • New Drop

  • Restocked

  • Low Stock 

  • Staff Picks

  • Local

  • High THC

By giving customers visual cues for shopping, you can make it easier for them to find the products they’re looking for.

 

New Drop

Let customers get excited about what’s new in store!

 

Make your own Labels 

Customization and flexibility is a priority at BudSense. When designing and building out the look of dispensaries, we know how important customization is.

One of our customers favorite features about BudSense’s Labels is the ability to add custom Label to menus! This allows them to choose the text color, label color, shape and text of their own labels and display next to their chosen products.

Here’s a few examples of custom labels we’ve seen

  • Locally Grown

  • Staff Picks

  • High THC

  • Live Resin

  • Infused

  • Best Buy

  • Last Chance

 

Low Stock

Use Labels to create a sense of urgency

 

Adding Labels to products

There are several simple ways to add Labels to the products on menus. These ways include:

  • Select product by product which ones to add Labels to

  • Use Smart Labels to add Labels to product that fit a specified criteria

I want to learn more about BudSense, what do I do next? 

Great Question! Book a demo today to learn more about how BudSense can enhance your merchandising and your cannabis shop!

 

 

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Treez: Pioneering Retail Innovation for Exceptional Dispensary Experiences