Spencer Veikle Talks About the Marketing Challenges Faced as a Cannabis Cultivator

Here at BudSense, we are huge fans of the Bold Craft Cannabis team and their products. As the Bold team says, “Bold puts quality, consistency and integrity above all else”, which may be why we see BOLD products showing up on our customer’s dispensary menus. To get a closer look at BOLD and to meet the team behind the well-established Saskatchewan cannabis brand we reached out to BOLD to get a tour of the cultivator space.

Meeting Spencer Veikel, the Chief Operating Officer at BOLD

The BudSense team had the opportunity to tour the BOLD Craft Cannabis in Saskatoon, Saskatchewan, and sit down to talk to Spencer Veikle, the Chief Operating Officer at BOLD.

Spencer has been with the BOLD team since the beginning of BOLD in 2017. He first became interested in growing cannabis due to his passion for growing many different types of plants. Not only did his green thumb get him into the cannabis industry, but also the excitement of being a part of an emerging and dynamic industry drew him towards this career. Spencer was able to answer some questions and give us some insight into what it’s like operating and marketing as a Saskatchewan cannabis cultivator.

“Hang-dried, slow cured, and dry trimmed for a better, **BOLD**er experience.”🌿

Describing the cannabis industry in one word

Spencer believes the cannabis industry can be described as a roller coaster. This is because the industry comes with so many exciting, new opportunities and difficult challenges. There are a lot of ups and downs the whole way through and it’s evolving rapidly. The ever-changing industry is why Spencer loves his job, as it keeps it very exciting.

What has been the biggest marketing challenge you face?

Though the BOLD team is doing amazing on their marketing initiatives, being named the 2021 Craft Brand of the Year, BOLD still faces many marketing challenges. Spencer explains, that there are so many challenges because of the regulatory requirements for BOLD. It can be difficult to get your message across to consumers. BOLD primarily uses social media and point of sale marketing to connect with consumers. Though effective, we can all relate to the challenges that come with cannabis content on social media and the minimal space available at the point of sale.

Recently, regulations have given cultivators the ability to start talking more about terpenes and providing more information about the plant. Though we are able to talk more about what’s in cannabis, there is still a lot of missing plant information that does not reach the consumer or run down the cannabis supply chain.

Not only did we learn a lot about what it takes to operate a cultivator, the marketing challenges cultivators face, and get reminded why being a part of the cannabis community is so great, but it was also nice to meet the faces of the people producing such great products. We can’t wait to see what happens next for the BOLD Growth team and where they will take their product next.