Make it a Cannabis Combo!
“Would you like pre-rolls with that?” 🍟
When was the last time you ordered a combo?
When we think of combos, we often think of fast food restaurants.
At McDonalds, you often see a drink, burger and fries combo. At Booster Juice, you can order a smoothy and combo it with a grilled fresh sandwich. At Subway, you can combo subs, drinks, chips and cookies. We could list off examples all day long.
As seen in the fast-food restaurant industry, pairing complementary items from different categories has proven an effective way to improve sales and profits. Read more here.
The same goes for the cannabis retail industry. Not only do your cannabis customers want to see combos on your dispensary menus, but after reading this blog, you will also want to see combos on your dispensary menus.
How can combos benefit your cannabis dispensary?
Combos make buying weed easy for your consumers.
To cannabis consumers, the advantage is often at the price point; if all of the items in the combo have value to the consumer, then purchasing the bundle at a reduced cost makes it a good deal and a good decision. Cannabis consumers also usually prefer the simplicity of making one purchase, rather than shopping around for each individual item.
Combos make selling weed easier at your dispensary.
As a cannabis retailer, you can refresh your offerings and target certain cannabis products. For example, you can pair weaker or lesser-known products alongside stronger, more popular cannabis products. This will secure a dual buy and increases your sales volume, profit margins, and product exposure.
Combos are your silent partner in suggestive selling.
The disadvantage a combo has in your cannabis dispensary
Combos are at a disadvantage when it includes one or more items the consumer may not want; at that point, the consumer may prefer to pay by the item rather than purchasing the streamlined bundle. Thus, the key to marketing a successful combo is to play up the value of all of the components. Your cannabis customer may decide to make a purchase they were not initially intending on buying.
Combos are your silent partner in suggestive selling.
“Would you like an infused drink with that?” 🍟
By merchandising a great combo, both you and your customers can get excited about what’s in your cannabis store. The excitement about your products will result in an increase in footfall and encourage your customers to try something new or something they hadn’t initially intended on purchasing.
How are combo offers designed?
Here at BudSense, we like to make selling weed easy, which is why we wanted to create our own cannabis combo menus to provide you with an example of what you can recreate in your dispensary. You can take items from different categories and different cannabis menus and bundle them together in a way that appeals to your customers. This could be anything from edibles and flower, to infused drinks and pre-rolls, to oils and edibles, whatever you’d like.
In our cannabis combo menu example, we chose to pair Pre Rolls and Cannabis-Infused Beverages. With the Drive-Thru Marketing Menu, you have to ability to combine and display up to 12 different products.
This Drive-Thru Marketing Menu can show up to 12 cannabis products at one time. The Drive-Thru menu is a great way to communicate to your customers product information in a highly visual and easy-to-follow way. In this Drive-Thru menu, customers are able to see what the product looks like, the product’s cannabinoids, flavors, price and the name and brand. You also have the ability to include the cannabis product descriptions.
With attractive and thoughtful cannabis combos, you can make your cannabis customers feel special and significantly improve your merchandising and business in the long run.
We hope you enjoyed reading this blog and got inspired to create some cannabis menus that provide the most value for both you and your customers. 🤩
If you are looking for support in coming up with some merchandising strategies, feel free to contact us any time. We are happy to brainstorm ideas with you. Book a demo today!
