4 Ways to Promote Shopping Local in your Cannabis Dispensary
Over the past two years, the pandemic has changed the way people shop and think about shopping. As consumers, we are now more conscious about the decisions we make on spending and where we are putting our dollars. In today’s society, how we approach shopping is ever-changing, but the benefits of shopping local remain the same. To name a few, shopping local helps reduce the carbon footprint, supports the people in the community, and creates a thriving economy.
According to Mint, 70 percent of consumers are shopping at local businesses both online and instore. 57 percent of shoppers say the main reason for shopping local to keep the money local.
Locally Grown Cannabis
Customers care about supporting local businesses and want to know what products are grown and packaged close to their homes. Here at BudSense, we want to help you merchandise your store to communicate to your customers which products are locally produced.
Shop local, smoke local.
Merchandising Local Products
As we said, we know your customers want to support local, but how do you communicate which products are locally sourced. There are several ways you can merchandise your products to indicate their origins.
Farmer Jane Cannabis Co. Supports Local
Farmer Jane Cannabis Co. is a multi-store operator based out of Saskatchewan and Manitoba. They currently have 12 stores and are growing fast. Their brand is geared towards a down-home prairie experience. When you walk into their dispensary, it feels like you’re walking into your grandparent’s old farmhouse. A huge part of their business and brand strategy involves supporting the local community - which means local cultivators.
Here are three examples in which Farmer Jane merchandises local products in their store using BudSense.
Custom Labels
First up, is Farmer Jane Cannabis Co.’s Flower Paper Menu. This Flower Menu highlights the local products with the use of Customer Labels.
With the purchase of Karaoke Bar you’ll be fuelling your local economy 🎶
2. Marketing Menus and Section Images
The second example we’d like to highlight is Farmer Jane Cannabis Co.’s Flower Marketing Menu. The local product, Farmer Jane Sativa digital advertisement runs for 6 seconds every minute and rotates in with the Flower Menu.
Using the Section Images on the Product Menu’s is another great way to highlight products and attract eyeballs👀.
3. Create a Product Menu for Local Products
Last but most certainly not least, you can create a menu that shows just your locally sourced products. Farmer Jane Cannabis Co. did this to showcase their local products by creating a digital Locally Farmed Menu. Farmer Jane Cannabis Co. was able to incorporate their prairie farming visual brand as well as create an eye-catching menu to showcase their locally sourced products.
4. Highlight local brands on your Menu Board
Last but most certainly not least, you can create a web, print or digital menu that shows just your locally sourced products. Farmer Jane Cannabis Co. did this to showcase their local products by creating a digital Locally Farmed Menu. Farmer Jane Cannabis Co. was able to incorporate their prairie farming visual brand as well as create an eye-catching menu to showcase their locally sourced products.
Not only does shopping local make your customers feel good making purchases, but it also makes you feel good supporting your local cultivators and community. In this blog, we showed you three ways in which you can merchandise and promote local products, but the product promotion strategies don’t stop here. If you’re looking for help merchandising your store to promote local products, contact us any time. We are happy to brainstorm ideas with you.
If you’re curious about pricing, check it out on our pricing page. But don’t be a stranger, we are flexible in our offering. Make sure to reach out to us and help us understand your specific needs. We’re here to help.
